2006/03/25

What is Google AdSense?

Google AdSense is a free advertising network that lets you sell advertising space on your website. Whenever a visitor to your site clicks on an advert, you earn money. The adverts are not just randomly chosen ads - they are relevant to your site's content.

As you can see on this website, the adverts are contextually chosen relative to the page content by the Google index spider / crawler. Also, they are dead easy to implement - just choose a few settings like colour from Google and copy and paste the HTML code it generates.

Where do Google AdSense ads come from? They come from the massive Google AdWords network. Whenever you perform a Google search or view a message in GMail, target ads appear at the side and top which are sponsored by the millions of AdWords advertisers. The advertisers bid on specific keywords for their adverts to appear for and each time your ads are loaded, there is an auction to see which ads for the keywords on your site will give you the best return. When somebody clicks on one of your ads, Google gets paid by the advertiser and a secret percentage is given to you, the publisher (apparently it is about 50%).

This is a great way to make money online from blogs and other websites. There are many factors in creating a successful ad-supported web site which will be covered soon. Sign up now and start earning by clicking the banner!

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